Test Of Man Shirts

Doing things in order

Much to go from a blog to a brand (or other economic models) was not necessarily logical a few years ago. As much as this order begins to become a reference that proves its worth.

The projects that follow this new model start from a natural observation, often carried out after a rigorous observation of the environment.

This was also the case of Giotho, who after founding Verygoodlord in 2012 wanted to tackle the shirt market, giving him a personal touch that was still lacking in the offer, with a casual offer that me liked a lot.

I Giotho: A Creative Brand Through Experience

Giotho is founded by Arnaud Chanteloup: passion and expertise in men’s fashion comes not only from his blog but from an old taste and a childish curiosity.

It is in 2011 that Arnaud, on a training course in a law firm, decide to launch Very Good Lord in the face of a double observation: he starts with a tumblr that treats both style advice but wants to A little more Art of living with headings alcohol and in particular shaving (many very qualitative articles deal with this subject on Very Good Lord).

The test articles and style advice are probably with NeverVulgaire and BonneGueule among the most complete and most informative.

Download The Guide
“Well Dress Without Efforts”

The answers to the 5 biggest problems of the beginners, coming from my 5 years of experience.

“One senses well in the structuring of both the articles and the site a fine rigor to which the formation of jurist of the founder is probably not been foreign.”

The Art Of Unraveling

But this rigor is also associated with a real energy of the resourcefulness of the two founders who built their site themselves (and therefore everything learned by self-taught, from the subtleties of referencing to know-how and creativity to manage Photoshop, Indesign or do video editing).

We also find on the youtube VeryGoodLord several vlog videos with excellent editing work, and videos of relevant and concise advice:

In short, I find myself completely in this state of mind that I had advocated in this article on Medium, which reconciles sense of resourcefulness and quest for quality.

2 The Giotho Site

All this work and experience accumulated on Verygoodlord allowed Arnaud to embark on another project, more concrete this time: making and making shirts.

She thus finds herself on the finishes and the cut of the shirts, which obey well this verygoodlord lighthouse article on the tips to choose a shirt.

But this leg is also seen in the entire construction of brand identity, from the e-commerce site to the videos of presentations.

The e-commerce site

In good geek of the trade, I have inevitably well analyzed the construction of the site that meets all good practices of the kind: product categories are clear and with a strong visual identity that allows to immerse well in the atmosphere Casual or formal.

The product sheets also respond well to new practices such as: product characteristics detailed and concisely illustrated in terms of cuts, fabric and collar as well as quick style advice. One is not crushed by the weight of reading while knowing enough. We also have images of a size quite consistent without the plugs produced are for too much loaded.

Videos

We also find Arnaud’s paw, the same as on the mounts of Verygoodlord: a dynamic music with sequences that are rapidly linked but which are large enough to showcase the know-how of the workshops.

Branding

Giotho is a reference to the artist Giotto di Bondone. The name of the brand is rather well chosen and allows to give several imprints to the brand:
-a family footprint with Italian consonance with a strong emphasis on the Giotho family concept
-a more artistic sensitivity in sound and also aesthetics Of the word, and which is rightly exploited in “Modern man and the maintenance of linen”, a note delivered with the shirt whose layout resumes the codes of classical literature.

2 The Customer Experience

Besides a personal design of the shirt, Giotho put forward a big work on the universe and the customer service.
The idea is not necessarily to draw the lowest prices with non-existent customer service but to make just enough room to offer a pleasant experience and be able to develop a sustainable business.

Arnaud has a great experience and regularly shared on the snapchat of Verygoodlord unboxing sequences (unpacking products, there are hundreds of thousands of videos on top of it on YouTube).

You will find there a bag of canvas, and several small notes ranging from maintenance to return (offered), all made in a nice cardboard has the discrete striated texture.

2 Business Fit Shirts

I did not have the opportunity to test the formal shirts: the range proposed is quite classic and relies in particular on several types of collar, French collars with placket underneath (to keep a good hold even Without a tie) or cutaway collars (where it does not really make sense to have a buttoned button).

Here’s a little recap for you there:
– Alma cutaway collar and rounded wrists
– Riva French collar buttoned under legs
– Mash: Slim Fit cutaway collar
– Moss collar cutaway

Conclusion

Here are as usual the notes on the test of the Opus shirt of Giotho.

Formal: 4/10 (this is not a shirt whose finishes and cut are made for the formal style)
Casual: 8/10 (the style is necessarily a little more dressed with the stripes but this declination in an oxford shirt Buttoned collar is really successful)
Risk taking: 2/10
Price/performance ratio: 8/10 (which I will adjust according to the cut of the shirt when I have received my size)

In conclusion, I can only recommend this shirt at the moment in terms of style, registry and finishes.
However, the article will be updated to give you a definitive opinion on the cut as soon as the 35 will be available. (This is all the more important for this kind of shirt that is worn outside the pants).

In view of the overall quality, I do not do this being no worries

The shirt is available in FUN-WIKI at 79 euros.

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